I’m an Argentine art director, graphic designer, and illustrator working in design, creativity and visual culture.
For over eight years, I worked independently with clients across Argentina, Europe, and the United States, developing visual identities, web projects, and communication systems.
Between 2022 and 2026, I led the design team at draftLine BUE, AB InBev’s in-house creative agency in Argentina, within Cervecería y Maltería Quilmes. Working with multidisciplinary teams across creativity, marketing, and production, we developed campaigns and visual identities for some of the company’s most recognized brands.
As an illustrator, I work on editorial illustration, character design, and brand collaborations, with a focus on label and packaging design. My projects include campaigns such as Hot Sale Argentina (2025), the Brahma Carnival limited-edition cans (2021), and the World Cup 2026 special edition for Quilmes.
In 2020, I created La Piba Flora, an illustrated character with self-critical humor that explores everyday life through illustration, storytelling, and design. In 2024, I was selected to participate in the Character Design and Animation Academy at the Pictoplasma Festival in Berlin, experience that helped expand this universe.
In 2013, I founded a small independent press focused on self-publishing, specializing in cookbooks, art, and photography, supporting authors through editing, design, and production.
Earlier in my career, I worked in cultural institutions and creative studios, including Argentina’s Ministry of Culture, where I led digital communication and design teams and gained experience in cultural management.
I studied Design at the University of Buenos Aires (FADU/UBA) and continued my education in New York at Parsons School of Design, School of Visual Arts, and The Art Students League of New York.
I’m particularly interested in projects that weave together design, ilustration, and storytelling.
SKILLS
Art Direction / Design Leadership / Creative Project Leadership
Branding / Visual Systems / Packaging Design
Editorial Illustration / Character Design / Visual Storytelling
DATOS DE CONTACTO
manalecalvet@gmail.com / +54 9 11 50460783